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5 Reasons To Use a Professional Photographer When Selling Your Home

Ready to sell your home? Wondering what you can do to help ensure you get the best price possible? While accurate pricing (which includes assessing your property value) is key, marketing is just as important. In particular, you’ll need fantastic photos to draw buyers in—and make them want to pick up the phone. To generate that kind of interest, working with a talented and experienced photographer is your best bet!

If you’re getting ready to list your home, here are five reasons to use high-quality images taken by a pro…

1) First impressions matter 

Put yourself in a buyer’s shoes. When you start your home hunt, the first thing you’ll probably do is hop online to peruse some listings. The ones you’ll click on will almost certainly be those with beautiful, eye-catching photographs. On the flip side, buyers really do pass over great homes due to poor-quality images. It happens all the time! That’s why it’s so important to make a great impression with visuals—and the easiest way to do that is by working with a professional who has proven expertise. 

2) They’ve mastered interior and exterior shots 

No doubt about it: home interiors are tricky to shoot. Angles, lighting, composition—everything has to be just right when you’re bringing a room to life. And when it comes to capturing your property’s outdoor curb appeal, a whole other set of skills come into play. Our point is, great real estate photography is something special. It takes a well-trained eye to showcase the full potential of your home, inside and out. 

3) They use high-quality equipment 

Who doesn’t love their iPhone or Android camera? They help us remember those special day-to-day moments that would otherwise go uncaptured. What they’re not so great for is making the unique features of a property stand out. If you look at a listing photo taken with a cellphone next to one taken with a high-end camera, you’ll know exactly what we’re talking about. Fortunately, a professional will have the expertise to choose precisely the right equipment to make your home shine!

4) They help homes sell quicker, for more money

Beautifully photographed properties tend to sell for higher prices—and spend less time on the market. According to one study, professional photos can help sell a home up to 32 per cent faster. Our team is focused on making the selling process simple and enjoyable—but not at the expense of getting results. We know gorgeous pictures can lead to a better outcome, which is why we work with our own, highly-talented photographer!  

5) They spur imaginations 

We’ve all seen them. Images that make us want to renovate our kitchens, redo our bedrooms, or finally put those hours into improving our backyards. The truth is, when gorgeous staging and landscaping work with perfectly polished photography, the results can be seriously inspirational. The right agent will have the vision—and the industry connections—to help buyers imagine a beautiful life in your home. 

Of course, as powerful as photography can be, it isn’t the only tool in your toolbox. An experienced real estate team can help you create a selling strategy suited to your home, your family, and your goals. Just remember: whoever you decide to work with, they should be able to explain how they plan to market your property—and the role that photography will play!

Ready to start selling your home? We’d love to help. Get in touch today—and take the first step toward a successful home sale! 

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